W7's "Skin So Bright" serum is formulated with two key ingredients: Arbutin and Hyaluronic Acid. W7's Moisture Quench Serum is formulated with hyaluronic acid, jojoba, and a fruit complex. Let's break down the key ingredients:
Hyaluronic Acid: This is a popular skincare ingredient known for its hydrating properties. Hyaluronic acid helps attract and retain moisture in the skin, making it appear plump and hydrated.
Jojoba Oil: Jojoba oil is a natural oil that closely resembles the skin's own sebum. It's often used in skincare for its moisturizing and conditioning properties. It can help balance the skin and provide hydration.
Fruit Complex: The term "fruit complex" is a bit general, and the specific fruits used in the formulation would depend on the product. Fruits in skincare can contribute various vitamins, antioxidants, and other beneficial compounds that support skin health.